This inaugural UP International Trade Show marks the beginning of a journey with ambitious goals for expansion, business growth, and global prospects. The event will feature a diverse range of products originating from Uttar Pradesh, including items with ODOP and GI-Tag designations, all of which hold significant global marketing potential. The show will serve as a platform connecting valuable products with both B2B and B2C buyers from India and abroad, while also involving state government agencies in strategizing for collective success.